Most entrepreneurs know in their bones that what they’re doing is meaningful. Every client we have knows the “how” and “why” they began their business.

Pablo Picasso said the work of our life is to find our purpose – the thing we know in our hearts we do better than most – and share it. Many people take their purpose and become an entrepreneur, developing a small business.

Small business defined by the US SBA, depending on your industry, is a business with a maximum of 250 employees, or even 1,500 employees. It could also be defined by a maximum of $750,000 to $38.5 million in average annual receipts. Doesn’t seem so “small,” right?

It almost immediately makes one think about how BIG their small business can grow!

Besides having the stomach for rollercoasters, entrepreneurs have an onslaught of options when it comes to marketing, communicating, and selling their company’s goods or services. When Visual Thrive sits down with a potential client, here are the things we like to review when it comes to social media marketing:

In the past year, the Visual Thrive team has talked to any business owner that will speak with us about their social media. What we’ve learned is that too many companies try to manage their social media feeds until they realize they aren’t getting much return on this essential marketing tool.

Social media is an extension of your company’s brand

A company’s brand is everything! How much time did you spend on developing a website, or creating the perfect brochures, flyers and business cards? You probably thought about those marketing items for more than one day, right? Your brand is your company. It’s what makes your company, YOUR company. It’s the way you expose what you do at work. It creates your culture, and whether it’s well done or not – it’s everything!

With social media, so many business owners think they can…