How Companies Get Tripped Up on Social Media

In the past year, the Visual Thrive team has talked to any business owner that will speak with us about their social media. What we’ve learned is that too many companies try to manage their social media feeds until they realize they aren’t getting much return on this essential marketing tool.

Social media is an extension of your company’s brand

A company’s brand is everything! How much time did you spend on developing a website, or creating the perfect brochures, flyers and business cards? You probably thought about those marketing items for more than one day, right? Your brand is your company. It’s what makes your company, YOUR company. It’s the way you expose what you do at work. It creates your culture, and whether it’s well done or not – it’s everything!

With social media, so many business owners think they can…