Posts tagged social media marketing
Four Social Media Hurdles to Jump; and How Visual Thrive Gives You a Leg Up?

Visual Thrive is a boutique social media agency delivering high-end business-centric social media. Our approach is, and will always be, to speak openly and authentically with businesses that want to work with us. We believe a rising tide raises all ships, and we approach all of our work with this in mind.

Before we jump into how we raise our clients, let me say that more often than not, clients tell us about their less-than-stellar experiences working with marketing agencies. The agency that did their graphic design or their website tells them they can handle their social media. They can’t, and they don’t do it well.

The client ends up spending a boatload of money, and they decide to…

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Reviewing Your Company’s Social Media Brand

Most entrepreneurs know in their bones that what they’re doing is meaningful. Every client we have knows the “how” and “why” they began their business.

Pablo Picasso said the work of our life is to find our purpose – the thing we know in our hearts we do better than most – and share it. Many people take their purpose and become an entrepreneur, developing a small business.

Small business defined by the US SBA, depending on your industry, is a business with a maximum of 250 employees, or even 1,500 employees. It could also be defined by a maximum of $750,000 to $38.5 million in average annual receipts. Doesn’t seem so “small,” right?

It almost immediately makes one think about how BIG their small business can grow!

Besides having the stomach for rollercoasters, entrepreneurs have an onslaught of options when it comes to marketing, communicating, and selling their company’s goods or services. When Visual Thrive sits down with a potential client, here are the things we like to review when it comes to social media marketing:

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How Companies Get Tripped Up on Social Media

In the past year, the Visual Thrive team has talked to any business owner that will speak with us about their social media. What we’ve learned is that too many companies try to manage their social media feeds until they realize they aren’t getting much return on this essential marketing tool.

Social media is an extension of your company’s brand

A company’s brand is everything! How much time did you spend on developing a website, or creating the perfect brochures, flyers and business cards? You probably thought about those marketing items for more than one day, right? Your brand is your company. It’s what makes your company, YOUR company. It’s the way you expose what you do at work. It creates your culture, and whether it’s well done or not – it’s everything!

With social media, so many business owners think they can…

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Business Coaching & Consulting

We're open for business! The Visual Thrive team has officially began its work. You know, the work we're doing for our new clients after the work of creating the best social media tools and platforms to serve your business.

The Visual Thrive team is super excited to begin receiving feedback on our offers (www.visualthrive.com) and on-boarding new customers.

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V T's Communications Leg

When I became certified as a Master Coach, I was asked to set intentions for what I wanted to create in my businesses. I wrote down two things:

I intend to learn how to blog, then write a program to demonstrate the value of coaching. I intend to help people and organizations grow through courageous communication.

I have way too many years of business strategy experience to be a one-on-one coach full time, so I took a two-prong approach to building the business. I left my corporate gig about four years ago, and so far my intentions are coming together.

You’re reading this; so you know I figured out how to blog. My coaching blog lives at LG Coaching, and I recently completed RightLife RuleBook. It took me a full year to create this coaching program. So far I’m thrilled with these offers.

Now it’s time to move on to that second prong: businesses and organizations.

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Introducing Visual Thrive!

Some of the best ideas come to us when we aren’t focused on anything particular – like when we’re in the shower or running… Einstein said “play is the highest form of research.”

As a business owner, it’s so important to step outside of your business and think about your experiences, or what your clients meed that they aren’t getting. Indermaur Media is fortunate to be able to work with lots of businesses on their professional photography needs and video introductions.

But I also watch many of them struggle to keep up with the fast-paced demands of maintaining a strong social media presence, often posting unplanned photos and quick captions just to stay top of mind with their customers. Business owners have also shared how employees can be distracted from their job responsibilities when they participate in the company’s social media posting. The lack of consistency in the style of each post lends itself to diminishing the company’s brand with no oversight.

Companies also spend…

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