Short-form Videos Are Springing Up Everywhere

Over 65% of social media growth is happening with the short-form video... 

But you have a business to run, so what to do?

In marketing, the currency of attention and time rules. When potential customers are looking at your company the "eyes" have it... and short-form videos are proving they certainly have your "eyes!"

You see it everywhere. You see the recognition. Many of us lose a lot of time watching them...

Entrepreneur Magazine notes, "Video content is one of the most powerful tools you can use to boost sales. For example, viewers are 64 to 85 percent more likely to buy after watching a video, and businesses who use video (as opposed to those who don't) have been shown to grow their revenue 49 percent faster."

At this year's Grammy Awards, 23-year-old jazz singer Samara Joy took home the Golden Gramophone for Best New Artist - one of the most anticipated awards at the event. Samara gained viral fame with TikTok videos, then began booking gigs around the world, and the rest is her-story. 

Consistency is the key, and knowing and jumping on trends is a key we don't let out of our sites! You can read our 2023 Trends post to be in the know (or just ask us!).

Short-form videos need to be a part of your content strategy.

Why? Because our unfortunate trend toward shorter attention spans means  taking advantage of that attention needs to get turned up. If customers are right there watching you, then hit it hard and make a deeper dent in your market with content that's valued.

Entrepreneur Magazine continues, "Short-form videos give you more freedom to produce hard-hitting, relatable videos that get to the point, without the overhead or production, creating more in-depth content. Appealing to emotion in a short period of time admittedly becomes more of a difficult proposition.

"Content-focused strategies have dominated the way companies, individuals and newer brands market themselves... Regardless the forum, you need to stimulate the interest of your audience."

We like this trend!! It's fun, fast, relatable, branded, and professional. 

Now, we can't commit to delivering you Grammy-level stardom or big-screen fame, but we do know how to execute this strategy for you, and we know how to do it well! Take a look at our latest branded micro videos!