Reviewing Your Company’s Social Media Brand
Most entrepreneurs know in their bones that what they’re doing is meaningful. Every client we have knows the “how” and “why” they began their business.
Pablo Picasso said the work of our life is to find our purpose – the thing we know in our hearts we do better than most – and share it. Many people take their purpose and become an entrepreneur, developing a small business.
Small business defined by the US SBA, depending on your industry, is a business with a maximum of 250 employees, or even 1,500 employees. It could also be defined by a maximum of $750,000 to $38.5 million in average annual receipts. Doesn’t seem so “small,” right?
It almost immediately makes one think about how BIG their small business can grow!
Besides having the stomach for rollercoasters, entrepreneurs have an onslaught of options when it comes to marketing, communicating, and selling their company’s goods or services. When Visual Thrive sits down with a potential client, here are the things we like to review when it comes to social media marketing:
Website: It’s literally the front door of your business. Besides a purchase on social media, your website is the next best conversion. Websites are usually scanned for particular information. It’s often the case – especially in our world of short attention spans - that if your website isn’t easy and fresh, people will leave it quickly.
Visual Thrive will look at this from a number of different angles: user experience, brand alignment on: visuals, content, and design. This seems like a no-brainer, but you’d be surprised how many businesses let their website go by the wayside because the contacts or location hasn’t changed.
Vision: As a marketing organization, it’s important to understand the answers to how and why a company began. It’s such an honor to hear these stories; and the back story to every small business is always remarkable. This idea of purpose comes front and center when discussing how a business began and why it launched in the first place. Sometimes our purpose guides us directly to where we are.
Then we get to Social Media: The ongoing storytelling of your company. It’s the never-ending version of your website, driving customers to you. Visual Thrive will review and evaluate whether or not your social media actually reflects your brand.
Companies often feel like social media is the informal/off-the-record part of their business. But that’s a big mistake. Social Media has graduated to becoming a serious driver for new customers and sales. So, what are they seeing?
We’ll review your social media profiles, so we can understand how customers are contacting you. The logos and contacts should all be the same. It shows that you are focused on selling ONE great thing. It could be a product, a service, or an idea.
We’ll go over how we want to tell this company story – and it’ll start with the visuals we think will tell it best. You’ll begin to SEE your story unfold through unique photos of you, your people, and your products. We know this because we see your face as we talk!
Then we’ll talk about unique, consistent content, so your business looks like an active, engaged, unique business – here for long term growth!
Like every person, every business has a story. Believe me. They are fascinating stories wanting and waiting to be shared!